Sustainable Capitalism?

PatagoniaYvon Chouinard, the founder of one of my favorite hiking apparel companies – Patagonia – has a new book out suggesting that capitalism as we know it is on an unsustainable path. The Responsible Company discusses how most products that are produced are of extremely low product quality. Chouinard’s company, Patagonia, has taken the opposite approach, designing and manufacturing product like my favorite Patagonia Women’s Down Sweater Jacket. If a Patagonia product wears out, they encourage you to send it back to them for repair or recycling.

Yvon Chouinard, founder of Patagonia and environmentalist
Yvon Chouinard, founder of Patagonia and environmentalist

As a consumer, it is reassuring to know the origin of product I buy. While I don’t need to know the specifics, I do know that certain brands are committed to making sure that even the supplier of the dyes and fabric aren’t causing major environmental damage to make something I ultimately wear or consume. I also know certain brands, ones like Patagonia and Icebreaker, make products that will last years, not months.

Is it possible for other companies to follow in the footsteps of Patagonia? Will consumers be able to afford the higher prices associated with higher quality, longer life products? What do you think?


  1. Hiking Lady says:

    Hey HikingJim!
    Thanks for the insightful comment. I agree with you – I’d rather buy quality items that will last longer and have less of an environmental impact. It means that I get to spend more time hiking than shopping 🙂
    Happy trails!

  2. HikingJim says:

    This is a really interesting approach by Patagonia. I think it will definitely be possible to make the higher quality, longer-lasting products, and to sell them at a higher price.

    Consumers will embrace the sustainable products once they realize the value. If I could buy a pair of hiking socks for $25 that would last me 10 years, this is more attractive than the $10 pair that will wear out in 2 years.

    btw – thanks for all of your great work on this website Hiking Lady!

Comment or Question:

Your email address will not be published. Required fields are marked *