An Epic Patagonian Adventure

Yvon Chouinard, founder of Patagonia and environmentalist
Yvon Chouinard, founder of Patagonia and environmentalist
Surfing, climbing, and mountaineering in Patagonia! Sign me up! With some surfing lessons first 😉

I watched the new film 180° SOUTH: Conquerors of the Useless, that traces the journey of adventurer Jeff Johnson, as he travels to Patagonia and enjoys the truly rugged landscape, following the footsteps of Yvon Chouinard and Doug Tompkins.

Yvon and Doug made a similar trip in 1968, an adventure that forever changed the lives of these men that went on to establish 2 great apparel businesses: Patagonia and ESPRIT. They’ve also become influential environmentalists and conservationists.

The film is about far more than the natural beauty of Patagonia, the ideal playground for adventure seekers. Instead, it is a story about environmental awareness and a call to action.

It is an eye opening look at our planet, and well worth watching both for the adventure story and environmental message.

Check out my full review of 180° SOUTH: Conquerors of the Useless. If you’ve seen it, I would love to hear your reaction!

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